
Where advertising meets cinema. We bring artistic ambition and strategy together to make work that stays in people’s minds.
Tower films, condo walkthroughs and pre-construction campaigns for Edgewater developments.
Tower films, condo walkthroughs and pre-construction campaigns for Edgewater developments.
About · Edgewater
In Edgewater, a tower is sold on its light, its views and the life it promises by the bay. Studio FLF creates tower brand films, condo walkthroughs, twilight aerials and pre-construction campaigns for Edgewater developers. Every project starts with a director's note, written before the shoot. When the film covers several locations, a scouting day comes first. Director François Lefranc leads the shoot, and delivery comes three to four weeks later.
Directed via Studio FLF LLC (333 SE 2nd Ave, Miami, FL 33131), uniting cinema-grade filmmaking, custom-coded websites, and organic/paid growth for Miami brands. Flat written proposal in 24h.
| Creative & Digital Scope | Included Deliverables | Turnaround | Production Quote |
|---|---|---|---|
| Focused Brand, Event or Founder Shoot | Director-DP cinema unit, 4K master edit, color grade & vertical cuts | 5 to 7 business days | Bespoke quote · 24h |
| Flagship Brand Film or Commercial Spot | Treatment, location shoot, 30s-120s master + CTV/social ad variations | 2 to 3 weeks | Bespoke quote · 24h |
| Custom Cinema-Grade Website + SEO | Bespoke fast code, original video integration, Schema & GEO structure | 3 to 5 weeks | Bespoke quote · 24h |
| Monthly Creative & Growth Retainer | Ongoing shoots, Reels/YouTube cuts, SEO/GEO & paid campaign creatives | Monthly schedule | Bespoke quote · 24h |
Selected portfolio collaborations: Under Armour, Florida Grand Opera, French Tech Miami, Angers SCO, Speed Burger.



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