In short
In Miami and South Florida, a corporate video typically runs $3,500 to $8,000 for a single-day brand or recruiting film, $8,000 to $20,000 for a multi-location or multi-deliverable production, and beyond $25,000 for campaign work with talent, sets and paid media usage. The three variables that drive cost are shoot days, number of locations and number of final deliverables. Usage rights and music licensing are the two line items most often missing from cheaper quotes.
The ranges
| Scope | Shoot | Typical range |
|---|---|---|
| Single testimonial or product clip | Half day | $2,000 to $3,500 |
| Brand or recruiting film | One day | $3,500 to $8,000 |
| Multi-location corporate film | Two to three days | $8,000 to $20,000 |
| Campaign with talent and paid usage | Three days and up | $25,000 and up |
What actually drives the price
- Shoot days. The crew costs the same whether you capture one subject or four. Grouping subjects into one day is the single biggest lever you control.
- Locations. Two sites an hour apart means travel, reset time and often an extra day.
- Deliverables. One hero film plus six captioned vertical cutdowns is far more edit time than one file.
- Usage rights. Organic social forever is not the same license as paid media across North America for two years.
Why two quotes for the same brief differ by 3x
- Crew size. A one-person operator and a four-person crew produce very different footage, and very different invoices.
- Pre-production. Scripting, casting and location scouting are real days of work that cheap quotes simply omit.
- Music and stock licensing, frequently left out and billed later.
- Revision rounds. Three included versus one included changes the real cost significantly.
- Insurance and permits. Many Miami locations require certificates of insurance, and some require permits.
The cheapest quote is usually the one that leaves the most line items for later.
How to compare quotes fairly
- Send the identical written brief to every studio.
- Ask each to list shoot days, crew size, revision rounds, music licensing and usage rights explicitly.
- Ask who directs and who edits, by name.
- Ask for three finished films in your sector, with production dates.
Where to save without losing quality
- Group everything into one shoot day, even if it means a long day.
- Shoot at your own facility instead of renting a studio.
- Prepare and brief the people on camera in advance.
- Decide vertical formats before the shoot, since reframing in post rarely works well.
- Start with a tighter usage license and extend it later if the film performs.
Frequently asked
Do Miami rates differ from New York or Los Angeles?
Miami crew rates generally sit below New York and Los Angeles for comparable crews, while location and permit costs vary widely by neighborhood. The gap has narrowed as production volume in South Florida has grown.
Is a bilingual version expensive to add?
Adding a Spanish subtitle version is inexpensive when planned upfront. A fully dubbed or separately shot Spanish version is close to a second production and should be budgeted as such from the brief.
What is usually missing from a low quote?
Music licensing, usage rights beyond organic social, revision rounds past the first, and pre-production days. Ask for these four explicitly and the quotes become comparable.