A company that "wants a video" actually wants a result: customers, candidates, a decision, understanding. Each type of video serves one precise result, and choosing it before shooting avoids the film that pleases everyone and serves no one. Here are the twelve types that exist for a business, what each one does, and the order to make them when starting from zero.
1. The brand film
Two minutes that say who you are, how you work, and why anyone would trust you. It serves everywhere and for years: site, LinkedIn, trade shows, outreach, hiring. It is the central piece; see corporate video production in Miami.
2. The founder portrait
One person, their words, their reason for doing this. The strongest format when the value of the business lies in its people: consulting, crafts, healthcare, education. The studio made it a format of its own, Time to Create, the manifesto film of a journey.
3. The client testimonial
A client tells the problem, what was done, what changed. The most convincing format in B2B, because someone with nothing to sell says it.
4. The recruiting video
Made for candidates, not customers: what you do, with whom, how people are treated. Employees speak in their own words, at their real workstations.
5. The commercial
Six, fifteen or thirty seconds for TV, YouTube, Meta or out-of-home. One idea, one image, one line. See advertising video production in Miami.
6. The product video
The product in use, its details, what it changes. For the site, the listing, the booth, the distributors.
7. The explainer video
Making a service, a process or a piece of software understood in under two minutes by someone who never heard of it. The viewer's problem first, then what changes, then how it works in three steps.
8. Motion design
Animation for the abstract: data, processes, software, finance. Fast to update and to translate.
9. Drone video
The site, the project, the property, the city seen from above. A shot that sets the scene, to be used sparingly inside a larger film.
10. Event coverage
Conference, launch, gala, trade show: the film that extends the event months later, and the short cuts that keep it alive during.
11. Short-form for social
Reels, TikTok, Shorts, LinkedIn: vertical, under a minute, shot in batches from one day. The format that takes a company outside its circle without paying. See music video and short-form production in Miami.
12. AI video
Voices in ten languages, avatars for repetitive content, shots that cannot be filmed, automatic versioning. To be mixed with real footage, never in its place when trust is at stake. See the AI video agency.
In what order, when starting from zero
The brand film first, because it serves everything. Then the type that answers your urgency: recruiting if you cannot hire, testimonial if you sell to businesses, product if you are launching something, explainer if nobody understands what you do. Short-form next, cut from every shoot. Commercial and drone once the rest is in place. One type per quarter, measured, before the next.
If you know what your business needs to get, tell us about the project: we will tell you which type does it, and which does not.