A marketing director commissioning a corporate video is not buying a video; they are buying a year of material for their channels. The difference between a film that works the day it lands and a film that sleeps on a server comes down to what ships with it: versions, aspect ratios, rights, stills. Here is the list your team should receive, the realistic timeline, and what must be written into the quote.
The versions of the film
The main film, two minutes at most. A thirty to forty-five second cut for social and trade shows. A silent version with on-screen text, because half of all videos are watched muted. A version without end card or call to action, for placements where the wrapper changes. And, if the film contains interviews, each interview cut separately.
The aspect ratios
16:9 for the site, YouTube, screens. 9:16 vertical for Reels, TikTok, Shorts, LinkedIn stories. 1:1 square for LinkedIn and Facebook feeds. Every ratio reframed by hand, not center-cropped: a cropped face loses half the views.
Captions and languages
Burned-in captions for social, a separate caption file for YouTube and the site. Every language of your markets, reviewed by a native speaker, never machine-translated. A voice in each language if the film has one.
Stills from the shoot
Ten to twenty high-resolution photos taken during the shoot, for the site, press, social, decks. Three thumbnails per ratio for video players. The film is also the company's image bank for the year.
Footage and rights
Who holds the footage, and how long it is kept. Usage rights: duration, territories, media, including paid advertising if you plan any. Music rights, in writing, with the license. Releases from the people filmed. A film without these documents cannot be distributed with confidence.
The realistic timeline
Two weeks of writing and preparation, one to three shooting days, three to four weeks of editing with two rounds of revisions, one week for the cut-downs. Seven to eight weeks from brief to complete delivery. A studio promising less is cutting the writing or the cut-downs.
What must be written into the quote
Every deliverable above, named and dated. The number of revision rounds. Who is on set. What happens if the first cut is wrong. Two quotes that do not write this down cannot be compared.
How Studio FLF delivers
The film and its versions, three ratios reframed by hand, captions and languages reviewed, stills, written rights, and the distribution plan: which channel, which version, at what rhythm. A marketing team receives a quarter of material the day after delivery. That is how the studio's corporate films are built, and what the portfolio shows.
To receive the plan and the price of a fully delivered film, tell us about the project: reply within one business day.