Creating a commercial is a process that requires careful planning and masterful execution. At Studio FLF, we guide our clients through every step of the process to design commercials that captivate their audience and effectively convey their message. Discover below the different steps we follow to transform an idea into a powerful commercial.
1. Define the objective of the advertising spot
First of all, it is essential to determine the main objective of the spot. Is it to increase brand awareness, launch a product, promote a special offer, or strengthen the company's image? Together, we clarify the purpose of the spot in order to extract the key message. This step ensures that the spot aligns with the brand's strategic objectives and will be designed to generate the expected results.
2. Analyze the target audience
An effective message is first and foremost a message that resonates with the audience. That’s why we analyze the profile of the target audience: their interests, needs, and expectations. This step allows us to adapt the tone, style, and content of the spot so that it resonates with the people targeted. Whether the audience is young, professional, or intergenerational, we adapt our approach so that every aspect of the ad speaks to them.
3. Write a captivating script
The script is the heart of advertising. It must be concise, captivating and focused on the essentials. At Studio FLF, we create scripts that get straight to the point, with dialogues or messages that appeal. Each word is thought out to serve the overall message, and we favor short and impactful sentences to maximize the attention of viewers, even over short durations.
4. Create a storyboard to visualize the spot
Storyboarding is a visual tool that helps organize scenes in a fluid way. We illustrate each step of the spot to give a clear idea of the visual flow and graphic elements, with attention to the details of each sequence. Storyboarding allows our clients to anticipate the general look of the spot before filming, to ensure that each scene fits perfectly with the message and values of their brand.
5. Production: controlled filming
The production phase is where everything takes shape. As an experienced team, we manage the entire filming process: from choosing locations to casting actors, to managing lighting and equipment. Our directors, cameramen and technicians pay attention to every detail, ensuring a professional result. We coordinate every element to meet deadlines and optimize the filming process, thus reducing unforeseen events.
6. Post-production: bringing the spot to life
Post-production is the stage where the commercial takes on its full impact. Our editors work on assembling the sequences to create a fluid and attractive montage. We add music, adjust the colors, and integrate the necessary visual effects to reinforce the visual and sound effect of the message. The finalization of the montage ensures fluidity in the narration and an impeccable visual rendering, in accordance with the expectations of our clients.
7. Review and validation
Before broadcasting, we carry out a review phase. This step consists of collecting feedback from the client and making the necessary adjustments. We remain attentive to ensure that the final result meets expectations and respects the specifications initially defined. This validation process guarantees the satisfaction and effectiveness of the spot for its target audience.
8. Compliance with ARPP: responsible content
At Studio FLF, we are committed to producing spots in compliance with advertising standards. To do this, we take care of the procedures with the Professional Advertising Regulatory Authority (ARPP). This validation process ensures that each advertisement complies with the ethical standards and directives in force, thus guaranteeing a risk-free broadcast for the image of our clients. This is an essential step for serene and responsible campaigns.
9. Dissemination and promotion of the spot
The last step is broadcasting. Depending on the objectives and target audience, we support our clients in choosing the most suitable platforms: television, social networks, digital platforms, or streaming media. We optimize the format and durations for each broadcast channel in order to maximize the visibility and impact of the spot. This step is essential to ensure that the advertisement effectively reaches its audience.
At Studio FLF, we put our expertise and know-how at the service of our clients to create advertising spots that reflect the DNA of their brand. Our structured and professional approach allows us to support each project, from design to broadcast, while ensuring rigorous compliance with standards with the ARPP. For any request for an advertising spot or for personalized advice, our team is available to support you in the realization of your projects.